The Royal Armouries in Leeds has been a hive of activity over the past two days, swarming with those in the know, a huge selection of varied seminars and two large exhibitions. Yes, it’s none other than the annual Yorkshire Mafia Conference.
Amy here at Lightbulb was busy networking at the event, popping in for a seminar with Google, rubbing shoulders with infamous business royalty and taking in all the fabulous presentations at the exhibition stands.
We certainly picked up on the strong focus on the importance of mobile web. During the seminar with Richard Robinson of Google, he kindly confirmed our suspicion that mobile compatibility is high on the list of priorities for brands. In fact, who’d even dream of launching a product now unless it’s compatible with mobile! Interestingly, only 15% of UK companies have a mobile website. Considering mobile web access is due to overtake desktop usage by 2014, that’s a huge amount of businesses who are missing a trick.
Richard also spoke of the importance of video,
“Having a video makes your customers twice as likely to buy from you, in comparison to just text on a page.”
We too think this is key to modern business and have been exploring the benefits of video for our clients for some time now. We like to keep our eye on the trends!
We got chatting to fellow design agencies, as well as event companies, insurance companies, IT companies, UKTI, and more. Amy even managed to have a quick glass of champagne with Ken Brook-Chrispin (the CEO of Seabrooks crisps) as well as squeezing in a tweet up – finally putting faces to names of many people we’ve been chatting to on Twitter for some time. ( Nice to see you all folks!)
It was great to be in the company of such driven, enthusiastic and successful business people. Lightbulb are feeling revitalised and proud to be part of The Yorkshire Mafia group. We’re a force to be reckoned with!
Contact Lightbulb to talk mobile web and video – we may just make you an offer you can’t refuse!
The Media Centre
07 Northumberland Street
+44 (0)1484 665707
+44 (0)7834 762382
Reg Company No. 05987308