And so a new technological era is upon is – yes, it’s the year of the tablet. And as we’re huge Apple fans here at Lightbulb, we’ve chosen the iPad. Mobile internet usage is set to overtake desktop internet usage by 2014 and, with that in mind, we need to make sure that our client’s websites work just as well on these popular mobile devices.
Then came the big question…when viewing a website on a tablet or smart phone, should it be just a smaller, more condensed version of the original site, or a completely stripped down version which focuses on usability alone? Well after much research, geek reading and conversations on Twitter, we’ve gone with the latter. The way people are using mobile internet is very different to the way they use desktop internet; shorter search terms will be used, we’re dealing with touch-screen devices rather than a mouse, screen resolution is smaller, and users want to get to the information they need as fast as possible rather than casually browsing.
So, after conducting this research project, Lightbulb would like to add a new string to our bow, in the form of LightTouch: the new one-click mobile and iPad service for WordPress installations. This is a highly configurable addition for self-hosted WordPress websites that shows a powerful, well-designed mobile themed version of your website when visitors are using popular touch mobile devices. Once applied, the service works by automatically detecting these devices and serves it’s mobile or tablet-friendly themes.
With the LightTouch service you won’t have to sacrifice on functionality: things like complex menus, social sharing, photos, audio and video, commenting, search, archives and more. And while LightTouch enables all these things, it loads fast and has been optimized heavily for mobile devices, making sure that your rich content is served quickly, whether a visitor is on EDGE, 3G or 4G, or on a Wi-Fi connection.
Is YOUR website ready for mobile internet? Contact Lightbulb Brand Design today, and together we can assess how well your site is currently optimised for viewing on mobile devices. Make sure your business remains one step ahead of the game.
Big thanks to @rachaelkearney, @danieleastweb and @RossWiddows who all contributed to this research.
Email us on ideas@lightbulb-moment.com or call us on 01484 665 707.
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