We sat down with a coffee and our copy of The Drum this afternoon, and came across this article: a London based agency have found that many consumers ‘give up’ trying to shop online if they are faced with a poor website.
Well what makes a ‘poor website’ you say? According to the research, those with a confusing navigation structure, lacking in good visuals and those with ‘clunky code.’
Online retail expert Joshua March told The Independant: “Companies need to realise that it is not like the high street: people who are not sure do not have to walk 100 yards down the road to go to someone else’s store; they just have to click ‘back’.”
We often advise our clients to think of their website as a shop window: it needs to be dressed properly, presented well, communicate your brand successfully and invite people in – ultimately resulting in sales. Whether or not your website is for e-commerce purposes, or to promote your products and services, you need to ensure it’s working hard for your business. View it as an innovative marketing tool.
If you think your website could do with some TLC, you’re in the right place. We’re here to develop real business benefits through proactive design, online innovation, outstanding creativity and an approach that puts you firmly in the spotlight.
Is your website working hard for your business? Let’s find out. Call 01484 665 707 to speak to one of the team, or drop us an email to ideas@lightbulb-moment.com
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