Did you know, that your average computer, smartphone and tablet can display 16.7 million colours? That’s a lot of colours!
Dulux has partnered with the children’s charity UNICEF to launch the ‘Own a Colour’ campaign. Their aim is to name each and every one of these colours for at least £1 to raise money for this amazing charity.
UNICEF is the world’s leading organisation, currently present in 190 countries, protecting children’s right to be educated, healthy, protected and treated fairly. Many celebrities have already got involved and made a donation – the blues seem very popular. And, of course, Lightbulb have bought the ‘Lightbulb Yellow’ too! (Sorry guys, but colour #F7CA1F is taken.)
Social Media is playing a huge role in spreading the word about this colourful campaign. Lightbulb stumbled across it via twitter, after @DuncanBannatyne made his donation and bought Scottish Saltire Blue.
The campaign has already raised a fantastic £63,840 for UNICEF, and there are still plenty of colours left to go at. You can name a colour for no less than £1, but dig deep if you can. There are SO many colours to choose from – which one will you pick?
If you do name a colour, why not tell us about it on Twitter. Get involved – it’s all for a good cause.
Comments are closed.
The Media Centre
07 Northumberland Street
+44 (0)1484 665707
+44 (0)7834 762382
Reg Company No. 05987308